Marketing site & brand for Anoha
A trusted-partner site for an oilfield services firm operating across 30+ countries. Editorial photography, leadership profiles, and a clean lifecycle narrative for procurement teams.
Overview
Anoha provides drilling, completion and lifecycle services to operators across 30+ countries. Their old site looked like every other oilfield services vendor — they wanted to feel like a partner, not a catalogue.
The challenge
Procurement teams skim. Leadership profiles, certifications, country presence and case studies all needed to be one click away — without the homepage becoming a wall of text.
The approach
An editorial layout with strong typography and original photography. A short value proposition above the fold, then a horizontal lifecycle narrative from exploration to abandonment, with country and capability filters underneath.