Website rebuild for ixana.ai
A new home for an AI infra startup heading into Series A. Redesign, build, and a 41% lift in trial signups in the first quarter.
Overview
Ixana is an AI infrastructure company building Wi-R — a wire-like wireless protocol for the AI era. Heading into a Series A round, they needed a site that explained a deeply technical product without burying the lede.
The challenge
The previous site was an investor deck dressed as a homepage. Engineers, partners and journalists all landed on the same page and bounced. The team needed three audiences to feel spoken to, without three sites.
The approach
We rewrote the homepage around one sentence — 'a second nervous system for physical AI' — and layered three context lanes underneath: technology, products, applications. Built in Next.js, content in Sanity so the team can ship updates without me.