§ Writing

Long-form essays on web craft, AI and marketing.

Notes from the desk, written slowly and edited twice. New posts every month or so.

May 2026
Notes on slow web design
Most websites are designed in a hurry and it shows. Here's what changes when you let a project breathe.
Craft8 min →Mar 2026
Your portfolio is a product, treat it as one
A portfolio that converts treats its visitor like a customer, not an audience.
Career6 min →Feb 2026
Marketing for engineers who hate marketing
You do not have to become a different person to get customers. You just have to be findable and clear.
Marketing11 min →Dec 2025
On rebuilding rahim.ae for the fifth time
Why I keep rebuilding the same site, and what stays the same every time.
Meta5 min →Oct 2025
The case for boring SEO
The SEO that works for small businesses is unfashionable, unsexy, and almost entirely about doing the obvious thing.
SEO9 min →